People who have achieved great success confess that one of the things they had to do to reach the success mark is to learn how to speak in public. No matter what kind of industry you plan to spend your career in you have to know how to deliver a powerful message to a group of people. If you don’t know how to persuade someone who doesn’t agree with you, it is unlikely you will be able to make your way into the successful people world. If you don’t think you have the public speaking skills, don’t worry. Most of the great orators had to learn what effective speech is all about before they became world-known speakers. It is not just about choosing words; there is much more involved in this process which we plan to cover in this article. So if you want to learn some basic things about delivering a powerful message to an audience then keep reading.
People who are to deliver a message to an audience should ask these three simple questions:
- Who is your audience?
- Why did they come to listen?
- How can you make your message engaging?
In this article, we are going to provide some guidance on how to answer these questions.
Who is your audience?
This is the first question you have to ask yourself. Without knowing your audience it will be extremely difficult to deliver a powerful speech. Answering this question will help you find a common ground upon which you can start preparing your speech. The problem with many speakers is they want to know how to make a speech interesting by the means of word choice only. But that doesn’t work that way. In order to know how to make a speech interesting one should know what is interesting to those who are going to listen to what you say. In most cases, it is not difficult to get some information about those who are going to come to your presentation. Listeners need to relate to what you are saying and in order to achieve that affect you, as a speaker, have to know the things they can relate to. This is a bit of a psychology lesson here but that is how our brain functions.
Why did they come to listen to you?
The second thing you have to know in order to deliver an effective speech is the reason why the people would be gathered. By knowing this kind of information you will be able to identify their interest level in the event. Did they come because what you are going to speak about is interesting for them? Or is it something they had to do because that is what their manager asked them to do? If you know where the people who are going to listen to you are it will be easier to move them to the next level of interest.
How can you make your message engaging?
Answering this question will depend on the information you will get from the answers to the questions listed above. However, there are some basic things you have to know about how you can deliver an effective speech regardless of the circumstances. First of all, it is not only what you say but also how you say it. Enthusiasm, confidence, and energy-matter a lot. People are bored when they have to listen to someone who is unsure of what he/she is saying. If a presenter is not passionate about the subject of the speech, neither will the listeners be interested in it. Secondly, use some stories (that would be relevant for the audience) to support the message. Thirdly, give the answer to the question “So what?”. Let people know that what you are saying is important and explain what matters.
Now there is one final recommendation that we feel deserves a special place. Many people wonder how to persuade someone with a powerful speech. Very few of them go through the steps described above though. But there is one more thing that can help achieve that effect. Practice! It may sound like very obvious and simple advice but this is something that can make a huge difference in the context of how you deliver your message. You can know everything about your audience, find the common ground and deliver what you believe is an important message but the matter of fact is you have to learn to interact with your audience through the speech itself. That is something you can only learn through practice. You can practice alone although it will better if there is someone to listen to you. But it is vitally important that you practice as much as possible before your presentation so that you could gain confidence to stand up and deliver a message that will make a difference in the lives of those who came to listen to you.